Other marketers recognized that the cracker’s vitamins, fiber content, and long shelf life were more important assets. Some early health food enthusiasts mistakenly felt that “pure food” could ensure good breeding, or even racial purity. Over the years, advertising and consumer interests shaped the appeal of the old-fashioned food. That must have done wonders for young girls’ self-esteem! The marketing geniuses at Ry-Krisp usually focused on timeless and effective themes like, “your husband is going to leave you for a skinny girl,” and “caddie bitches are going to laugh at your fat ass if you don’t buy our product.”įor years they even ran ads like, “Nobody loves a fat girl,” in Seventeen magazine. Starting in the 1930s, Rye-Krisp heavily advertised their products as a “reducing” (aka weight loss) product in magazines that were marketed to women and young girls. Ralston experimented with the shape of Ry-Krisp, eventually adopting the rectangular cracker it became known for. Ralston also sold “Ralston 100% Whole Wheat Cereal”-a product whose celebrity spokesman was cowboy star Tom Mix. Founded in 1902, Ralston Purina was the result of a successful merger of an animal-feed and health-foods firm (Purina) and a breakfast food company (Ralston).Īfter 1926, as one brand among many in a large company, Ry-Krisp benefited from broader advertising. Louis bought Ry-Krisp but kept production in Minneapolis. In 1926, the Ralston Purina Company of St. There was a convenient rail siding for national distribution, but trucks shipped the crackers all over the country. In 1922, Ry-Krisp built a new plant at 824 6th Avenue S.E. One ad claimed that the product “exercises the teeth.” New marketing strategies for the product said “Physicians recommend it” and that this “health bread” was a “corrective” for constipation. When Peterson sold his company to local investors in 1913, vitamins and nutrition were newly appreciated in the United States. Though new flavors were eventually introduced, including the unsuccessful pizza-flavored Ry-Krisp, the cracker’s core ingredients remained the same.Īs a cereal grain, rye offers unique health benefits. Rye kernels were milled into flakes and then combined with water and injections of air to create a crunchy texture. The Ry-Krisp recipe and method changed little as production expanded. It was common for bakers to live close to their shops. Arvid and Erik lived just a few blocks away. Bakers” was at 2120-24 Lyndale Avenue South. By 1904, the brothers had moved to Minneapolis. While there, Arvid learned baking skills, and then for two years he was a farmer in South Dakota. Peterson, his brother Erik, and their widowed mother arrived in America in 1893. This traditional shape was designed for storing the product on a pole or even a broomstick. Ry-Krisp first came in large, flat, thin rounds with a hole in the center. At the time, crackers were competitive with more conventional breads because baked loaves were inconsistently made. In Sweden, such crackers were inexpensive and lasted well on the shelf. In its first years, the cracker required little advertising, because Scandinavian immigrants knew it as knäckebröd (“crisp bread”) from their home countries. For decades, Minneapolis was the one and only location where the product was made. Baked in USA.In 1904, immigrant baker Arvid Peterson gave a Swedish-styled cracker a modern American name and introduced the country to Ry-Krisp. Comments? If you wish to contact us regarding this product, please include the date code printed on the side of this package and send to our Office of Consumer Affairs 1475 US Hwy 62 West, Princeton, KY 42445, or call 1-80. Visit for additional recipe suggestions. That's a lot of wholesome goodness! 13 g whole grain per RyKrisp serving. They also get noticed for what they don't have - like cholesterol and saturated fats, or artificial colors, flavors and preservatives. In addition to light, inviting rye flavor, they deliver 13 g of whole grain per serving. Since their first baking in 1913, these crackers have been standing out from the crowd. Think that sounds good? Just wait until you taste them! Superfood is served. As part of a healthy diet, these grains are an important source of dietary fiber, and contribute to your health by: reducing blood cholesterol levels, which may lower the risk off heart disease (Diets rich in whole grain foods and other plant foods and low in total fat, saturated fat, and cholesterol may reduce the risk of heart disease and some cancers) providing a feeling of fullness, which can lower calorie counts and help with weight management. Trust RyKrisp for tasty ingredients, such as whole grains, that also benefit your body. RyKrisp is crunchy-goodness! In this box you'll find more than good crackers.
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